Credibility is a fundamental element when it comes to attracting customers to buy products.

Demonstrating to your audience that you are an expert on a topic is a fundamental part when it comes to turning a business into a reference on the Internet. Leaving aside the vanity that supposes to be recognized and that our opinions become prescriptions for the audience, the credibility and to generate confidence in a product or brand is one of the pillars of the marketing world. But how is it achieved?

Experience: It has always been said that experience is a degree and therefore, seniority in a certain sector is a positive point when it comes to demonstrating value. If someone has been successful for so long, it’s always something.

Tell your story: Relating the experience of the expresses or the staff as well as humanizing gives credibility. The audience likes to read and listen to the stories of others, well to learn from them to put faces to the people behind a project. But not all stories are worth the same. You have to be honest, do not avoid mistakes: make realistic descriptions, include testimonies and do not use round numbers (it is preferable to put “2,598” to “close to 3,000” for example).

Frequent contact: The constant presence in the different existing platforms in social media brings the client closer. Closeness is fostered and a direct relationship with our contacts allows us to ask what their needs are and act by offering solutions. On the other hand, if you are there, it is more likely that they will remember you and that the client will remember you in a moment of need.

Teach: People access the Internet primarily to search for information. Writing articles related to the business that we want to promote will help us to position ourselves at the head of the sector. In addition, the publication of texts in different blogs and forums will attract visitors to our page.

Use favorable third-party material: Mentions, articles, studies on the subject, opinions of experts or descriptions legitimize the value of our product or service.

Professional and personal integrity: Not being the last is the least important. Demonstrating professional integrity generates a credibility that can be overturned the moment someone discovers inflated figures, a report or a false advertising claim. Honesty is a virtue and when working with a client, more. For that it is important to make a continuous evaluation and a self-criticism to avoid negligent actions.

In relation to credibility is the charisma. Not only is it enough to be present in the web 2.0, what is really important is to stand out from the rest to stand out in the increasingly bustling social world. Having your own personality, being noticed and having patience in obtaining results always help. Remember, Rome was not conquered in a day.