An online business cannot depend only on promotions sales to connect with the customer, but are essential to establish relationships.
Holidays are a time very conducive to the implementation of campaigns, if used as part of an integrated marketing strategy, helps attract traffic, enhance visibility and promote sales.
It is essential to know who want to go and what you want to achieve. Surely your customers are very diverse, so if you have not already done so, identifies the different segments and creates an ideal client profile. With this, you should be able to respond to what customers need and what to expect from your products.
The answers to these questions will be different for each segment. In addition, that is something you have to keep in mind to create personalized content that will appeal to your audience.
Ten clear what pursue, increase sales and traffic, get rid of low output stock or consolidate your customer database.
If you cannot perform, QUAD can monitor the behavior of your competitors and replicate. Regardless, you should see your availability both economically and time will tell you when you can make launching your campaign.
When you have decided whom you want to go and when the campaign started, define a calendar. If you are going to campaign for a particular season, prepare the content in advance and define what incentives offer your customers, the frequency with which you will communicate with them for the duration of the promotion, etc.
Promotional on all channels: website, email, social networks, etc. Consistency is essential to convey credibility and reliability, two values that greatly influence how customers see your brand in the long term.
If you manage to hit the mark at first, you must congratulate you, you will usually not be the case and you have to do A / B testing: alternating different versions of elements such as emails, landing page or action buttons. The only way to find out what works is to collect data and compare the effect of the changes you make.
Finally, to evaluate the success of a campaign you have to set a time frame for the promotion as it will help you know how to influence the duration and seasonality.