Increasingly are the people who want to get into the car of the and want to engage in social networks, perhaps, because they do not know the real work that this sector has, far beyond Facebook and Twitter.

In a sector where it is more than necessary to train and recycle continuously we can meet many types of professionals, those who are more theoretical and those who are more practical, those who believe that it is necessary to establish a close tone with the audience and those who they think it is better to maintain a certain distance, those who say that mistakes in Social Media is the best way to learn and those that do not. However, an error may not be the best learning for a Community Manager.

For a Community Manager the basis of their work should be, as we say, ongoing training and the ability to adapt to new circumstances and resources that appear, because in a sector that advances, changes and evolves as quickly as it is the networks social, if we are not able to go with the flow we will be stagnant and obsolete.

What is an error for a Community Manager? It is not simply a mistake.

It is clear that we are human and that no one is exempt from making mistakes, but the Community Manager has in his hands the social presence of a brand, even his own if he is developing it, and a mistake of acting on behalf of a company. it can cost a reputation crisis, in addition to the added damages of another type, not only of image.

A Community Manager should never forget that it is important for him not to make mistakes as part of his learning process, but, to complete it, he should ask his Media Strategist any questions, any question that is posed to him and that he thinks he can make. a certain way but of which it does not have the certainty that it is a correct action. In this way, we will learn what to do in a given situation and, in addition, avoid making the mistake of acting on our own.

We have all heard someone say that the best way to learn is to make mistakes, because in this way, we will not make the mistake, but, if we stop to think, to err is the best way to create a difficult situation to handle created by not consulting to the people in charge of developing the strategy that we have to develop. However, listening to professionals with more experience than us, being prudent when it comes to executing our work, reading a lot, asking more, and accessing as much training, whatever the type, is much more effective than making a mistake. , which can be negligible or serious.

One of the first lessons that a Community Manager must learn and learn, along with the need to listen, is that prevention is better than cure. It is one of the basic pillars of learning.