The Community Manager is a figure that has recently emerged from nothing, but with such force that he is constantly talked about. No one knows exactly what he is doing, he spends the day surfing the internet, interacting on social networks, and to make matters worse, you can not know for sure what the fruit of his work is. However, where he acts does not go unnoticed, he has defenders and detractors:

He has no friends, but his circle is composed of followers, followers or fans. It is not a sincere friendship, but an interested relationship, although yes, beneficial for both parties.

He has no family, or so it seems; In fact, he lives in community. It maintains a very close relationship with its members; so much, that he lives by and for them. Every day he worries about all its components, watches over the stability of it and works so that it grows and stays together.

It is a strange being, feeds on positive comments, retweets, conversions and increased visits.

He is a kind of detective. Spy everything that has to do with him, his brand or his reputation. He says that it is essential for the proper functioning of his strategy; He argues that he must be alert to what is going on around him. He calls it monitoring.

At work, his colleagues do not understand him;You do not know what he says. It seems that it speaks to you in code, uses terms as strange as hashtag, conversion ratio or online reputation.

He has bitter enemies, he calls them “trolls”. They are so terrible to him, that with his mere mention he is able to pale and start trembling. When one appears, you can see him day and night confined in his cabin, diving in social networks, consulting a thousand and one graphics and swearing in Aramaic … he gives the impression of being witnessing an exorcism.

It is impossible to get him to look you in the eye while you talk to him. He always has his eyes fixed on the screen of his smartphone;the rest of the environment is indifferent to him. He has even told you that, if it is really important, you send him a DM … I think it is another of his strategies to avoid being distracted.

Program in advance everything you are going to say, leave nothing to improvisation. He meditates well on his message, does not speak without thinking twice, and even values ​​the possible repercussion of his actions. His communication is characterized by being politically correct; taking into account who you are targeting, use one channel or another, one form of expression or another.

A single phrase that does not include a criterion, or mention the brand, does not come out of your mouth.Each message of yours has a high load of intentionality and, of course, you expect to monitor the impact it produces on you for further evaluation.

All this sounds a little weird, but it seems someone who knows what he does and who can be trusted. The main advantage for the company is that it is one of its main priorities, it watches over it at all times. How would you define the Community of your company?