Social networks are already part of our lives and have also become channels and tools for companies. The Social Media has positioned itself practically as an obligatory activity within the strategies of all types of businesses and, of course, within the different actions that can be developed, the content marketing or the fashionable Brand Content are becoming increasingly important.

That is why, in a social environment where information flows in abundance, and where both companies and brands as users and consumers participate, it is important to be clear about some important concepts and premises. Nothing happens by chance. Users do not share information just for simple entertainment or trends and trending topics are created from scratch. There are several determining factors behind it that make it possible for the information to arouse a widespread interest and be shared by acquiring a viral effect. Their names, Quality and Relevance.

To repeat again that the content is still the King and its context the Queen can sound almost topical. Of course, the frequency and its promotion can be considered children of such Kings, but for this peculiar reign to maintain its hegemony it is important that the Quantity, Quality and Relevance are part of the established laws.

In a basic way, quality refers to the set of properties inherent to an object or product that gives it the capacity to satisfy implicit or explicit needs, and that also allows these to be compared with any other of the same species, highlighting its best qualities. . The relevance, however, needs verifiable objective evidence to be supported.

Generating contents according to these principles can undoubtedly become the greatest challenge for any type of business, brand or company that aims to reach its target or achieve the greatest impact and impact possible with the information it generates. The media and social networks are excellent tools and channels that can help us promote and promote our content, but that this becomes our main objective does not mean that we must carry out a continuous bombardment of information that ultimately lacking such principles ends up diluting , going down in history without pain or glory. And is that information such as food needs a prudent time to be well digested, and junk food can sometimes generate indigestion.

To understand it in a more visual way in our mind, let’s see them from the point of view of a great chef or chef who serves us small dishes to taste. The small takes delight our palate. We enjoy the colors, the presentation, the flavors. Slowly we can digest and assimilate each of the specially cooked dishes without any having to be rejected or overlooked due to our embarrassment. What is the point of cooking too much so that the dishes are always full on the table? Well, imagine if the food was of poor quality, why would others be willing to taste it?

Let’s apply all of this to our content marketing strategy. Let’s think that there are millions of users and potential customers who are consuming information and sharing it. What are your favorite dishes (themes)? With what can we surprise them? What can open your appetite or get your attention? How to achieve your criticisms and positive opinions? 10 cardboard wines or 1 Rioja reserve of 94?

If we want our content marketing strategy to succeed, it is not necessary to think that by generating more information we will have achieved it. Users do not want more content, they ask for more quality and relevant information. And there are still those who boast of generating a large volume of information. “More than 35 daily contents” say some! Precisely are those who have not yet found out how this really works or think that a trending topic is an SEO thing. If that is your case, go back to the beginning and read this article again.