Are you a small business, or a new e-commerce venture searching for that ideal domain only to find that the one your heart was set on was unavailable? Or maybe you have considered using the .store domain, but were unsure if it was the right fit for you. Well here are some interesting points for you to bear in mind as you consider if a .store domain would work for you and your business.
Planning
Before settling on a domain name, it is usually recommended to follow a few simple guidelines. Keep it short, simple, easy to spell and remember. This is going to be your online home for some time, so you need to choose a name that will stand the test of time. One benefit of the .store extension is that you can tailor your domain name to the products you market. By combining the two you can find that unique domain, which is just one more way for search engines to like your website.
Right for business
But maybe you have been advised to get a .com or .net domain? It was once widely believed that Google favoured these extensions over others. But then it was realised that there was a real need for more URL domain extensions, so it is now more of an even playing field. Just as long as you remember to include your SEO (Search Engine Optimisation) of course. But if you are concerned, that with the release of all those new domain extensions you might get ‘lost’ in the crowd, be reassured that your .store extension will only help point customers in your direction.
Right for customers
If you are about to launch an e-commerce business, or already selling online, the .store domain will help potential customers recognise that you are a commercial site. With the increased growth of internet shopping, and customers searching for particular products, it is easy to get passed by as they scroll through lists of websites. But you can help narrow down this search just by using .store. Customers will realise that yours is in fact a commerce site, and not a blog or information site for example.
So these were just a few of the benefits of using .store that you may not have realised. But you might want to decide sooner rather than later, as they are becoming rather popular!