Google, in its firm commitment to quality content, has launched a new tool that now allows owners of a website to remove links to your site that you do not consider relevant, do not benefit your linkbuilding strategy or do not contribute nothing to your website.

Goodbye to low quality links

With this new tool called “Desavow Links”, which is accessible to all owners of web pages registered in Webmaster Tools, it is possible to disallow those links whose content is considered fraudulent, target low quality sites or even be the product of techniques not approved by the search engine, as may be the case of links wheels.

All search marketing professionals are clear that one of the elements that reinforces the SEO strategy of a site is linkbuiliding; the amount of external links that a web site receives from other sites. These links bring relevance to the web, indicating to the search engines that the site where they point is important for the users; it is worth giving preferential treatment in its organic results.

Sometimes it happens that a website receives links from sites that do not favor it at all, either because they are not related to its theme, or because they are pages of little relevance for users, who lack quality content; and even because they are sites that perform practices that violate Google’s guidelines; so having some kind of link with these pages can seriously damage your web positioning. From now on, the owner of a site has absolute control over the links that point to his web, being able to disallow them thanks to this option enabled by Google.

With each update of its algorithm, Google gives a twist in order to end spam, low quality content and low tricks, in order to prevent a web whose information is not useful to users occupy a position important in search results. Those in Mountain View are especially concerned with improving the search experience of users, by ensuring that they are always with the best option, with the right answer to their information needs. What do you think about this new feature? Have you used it yet?