Twitter ads, that is, the advertising service twitter, is the linchpin of this social network to stop seeing twitter as a mere communication tool for brands, artists, public figures or journalists for example. About 3 years ago circulate this service although its penetration has gone through phases. First started in the US and only for large accounts, after a few months made the leap to other continents and finally two months is available for SMEs of any country where it is operating twitter ago.

Once at this point, is a good choice twitter? Is only a complementary channel or facebook google adwords ads? What are the keys to successful twitter campaign ads? I will try to answer some of these questions.

If we see the evolution in advertising revenues twitter, things and makes we think that many marketers should start to take it seriously…

Types of advertising for twitter ads

Advertising formats we have within twitter are:

• Promoted Accounts: Ideal for when we want to increase the number of followers in the short term. Widely used in phases of penetration of a brand for example.
• Promoted Tweets: tweets are “normal” but they reach external users to your profile on twitter. Here and they enter functions such as lead generation and direct promotion of specific products or services.
• Promoted tendencies: They are fixed sites for 24 hours in the column user trends. They receive massive visibility and not suitable for short budgets.

Steps to create a twitter campaign ads

First, create an account to twitter ads, for this I leave this tutorial is quite complete:

To extend this preliminary information see the official blog twitter for specific service ads, or not, your twitter account ads.

Keys to launch campaign success in twitter

Here I will try to give a little advanced 3 key to try to make a difference with other campaigns twitter ads:

1- Consider the funnel twitter: To get into situation I recommend you read this article. What I have to say with this is that not all users are in the same stage of knowledge of a brand or concept. Some are reporting for the first time and others are almost ready to take action (fill in a form or buying a product or service). If we segment the audience by the level of involvement we can further customize the campaign and have much more “engagement”.

2- Use a specialized tool set your potential audience: Mark well for users who want to impress is capital for the success of the campaign. And to do that, there are concrete ways that can help you do it correctly:

• Use your brand related events: For any industry, there are events that are very relevant and attract many interested users. These events use specific “hashtags” that lead us to very helpful and receptive to the tweets we want to launch potential audience.
• Analyzes communities of your competition: This is very interesting, on twitter and with tools like SocialBro, you’ll be able to impact the followers of your competition. Difficult to do on other channels, invasive but effective.

3- Use information pages as a “bridge”: In markets like the US are called “Native worthy landing pages” are pages with valuable information related to the product or service you want to sell but are not advertising. In fact, they have different links to the product page or sale. It is a somewhat less invasive way and driving better user at the time of purchase. If you want to delve into this concept I leave this video where I explain a wonderful time. Using this technique, notes the ROI they got:

Twitter ads, today is a reality, a new advertising channel to be considered for large, medium and small businesses. Something still young but surely the time will put in place as a viable alternative for many twitter accounts.

Have you done any twitter campaign ads? You tell me how you been?