The Social Media Marketing is surrounded by many myths and falsehoods, usually by people who have no knowledge about social media marketing and how they actually work transmitted. Therefore, we have seen fit to collect and remember some of these great myths to take them into account and really know what the true reality that companies should know.
Customers of our company does not use social media
This is a very common myth that continues to astonish social marketing professionals. Some companies do not use social media, but nevertheless profess to have knowledge of the habits of their customers in the media.
Consumers could say negative things about our companies
Yes, people may be saying bad things about our company right now, and we to believe that all we know, we do not realize. The problem not being on social networks, is that the company can not know the dimensions of these problems. The only way to know if you are saying negative things, is to be in them and implement strategies and plans to manage our reputation.
The Social Media is not mainstream
For example, in the US alone there are 170 million users on Facebook, almost half of the population. Very few things have that level of participation, except for media such as TV, newspapers or radio where messages and commercial activities are losing their effectiveness and impact. By ignoring such a great opportunity like this because of the mistaken belief that is not dominant, companies are ignoring a large part of your target market.
96% of the 81 million people belonging to the so-called “Generation Y” is in a social network. In fact, many of them do what they can to avoid conventional advertising. However, we can reach them easily through such means.
The mere presence is enough
This is undoubtedly one of the greatest myths of social media. The popular belief that the simple presence on social networks are reaching goals Muestros. It is important to understand that to exploit its true potential we have to devote time and resources. No companies remain as passive. Quite the opposite. We have to show active and although at any given time we have nothing to say, we can always learn by listening to customers and consumers.
Social Media is free or cheap
Communication in social media is not exactly cheap. Requires effort, personnel specialized in social media communication and many hours of constant and continuous work. Moreover, the results are measured more accurately than the traditional results communication. The conversion rate is lower than in traditional media and social media therefore are more efficient.
The results in social media can not be measured
In fact, the huge marketing advantage in social media on traditional marketing power is all that can be measured very easily with different tools. Not only the figures and numbers, but also allows measured the feeling of messages and whether they are positive, negative or neutral.
Analysis of the websites even can determine how many people come, the steps followed to get there, the pages you visited while on the site and even if you make a purchase. This means that not only Social Media professionals can monitor traffic from a web, but also determine what is really having an impact on sales, which is more difficult for traditional advertising.
It is useless. Many have tried and did not work them say
There are many companies eager to show that the results generated through the media and social networks. Before this, we have to be aware that our strategy can not give immediate results, but it will take some time for people to find us and start actively participate.
Fans and followers do not share branded content
Nothing is further from reality, because although there are many more people involved in it today, quality is ending determining the scope and success we achieve, and that is something which companies will readily account. If we want our customers, consumers or followers engage, not simply provide information but it must be really relevant and interesting.
