A modern website is a customer – oriented. This is to facilitate a good impression on all who visit our site for the first time. However, many companies think that the news that is important to them are also for its customers. It is a model of the self-centered web where content is created to say how good the company in this or that area.

In other words, the client arrives and finds information that is not interested. If the page is well organized, you can find other content, if available, that are the ones you need. Otherwise you will leave quickly. It is a case of web gable wall, where it enters and bounces almost at the same speed.

The customer-oriented web

The web has to be built, both in its structure and content customers in mind. For one client we already have, you can have a dedicated area where please have the information products or services that have contracted with us. Suffice to identify yourself with your username and password to access information such as warranties, manuals, faqs their products, etc. Always oriented to the customer and an alternative contact via email, social networks, or online chat always available.

Furthermore, the potential client where we have to offer attractive content, quality and respond to the questions you need to answer to know if what we offer suits your needs or not. The aim is that the page is attractive, the information is well organized, have quality pictures, videos and, above all, not be overwhelmed with all the information at once, but the customer may request it step by step depending on whether or not interested.

If we seek to attract new customers through the web it is essential to establish a content strategy to try to know our page. Then once inside we have to try to seduce you to contact us and interested in our products and services.

Finally, if we have the need to inform on the web about the company itself ideally have a section of corporate information, which remains separate from the rest. In this way, we can report new projects of the company, new products, services, partnerships, etc. which often they are more important to us than to the customers themselves.

Mobile navigation is key

But if you really want all this to be successful it is essential to have the web adapted to mobile browsing. At a time like the present where the percentage of access from smartphones to grow, poor access from these devices means losing a customer.

Not only from the phone, but also tablets that are devices where when you come home many users look for information when they arrive home after work. The site also has to be adapted to the touch navigation, you not only have to adapt to the screen size, but move from one section to another using the finger is easy and intuitive.

Companies are losing a business opportunity key to compete in an increasingly global market. Whether you are looking for a local client, as if we are a global business a focused web clients can give us many joys improving our turnover.