By now we should have more than clear that the best strategy we can use, better than any SEO, is the content strategy. The content is the King, that is indisputable.

Thanks to the content we can be considered as relevant, and even as influencers, as long as the content, not as we share, but that we generate is of high quality.

Within the content strategy of a company, three professional profiles should be involved, although, as is almost always the case, they are usually always gathered in one person, we refer to the Content Curator, the Content Manager and the Professional Blogger.

Together yes, but not scrambled

The first thing we must do is that each one of them fulfills a different task, but, at the same time, everyone can do the same: write and generate content.

Within a content strategy it is necessary to define many aspects such as the publication periodicity, the topics to be treated, the tone in which the article is going to be written, what approach will be given to a certain topic, among many others .

We can say that the person in charge of everything works in this sense and that the publications follow the course they must follow, that they are consistent and online, worth the redundancy, with the editorial line of the brand, check that the posts are correctly written , is the Content Manager , however, is also responsible for checking that any written material that leaves the company, whether they are communicated, internal documentation, advertising in other media … is correct.

On the other hand, someone must nourish content to who writes. That is the Content Curator , the Content Curator , although I prefer the translation of Content Caregiver, since it is in charge of locating the most interesting or current topics about which we are going to write and the Community Manager will share with the community, with the audience, which, on some occasions, is also forced to create content. The Content Curator is a figure very little used and very little considered despite its great importance. This professional is the one who must separate the wheat from the chaff, and is the one who proposes the topics to be discussed, studying the possibility of adapting them to the editorial line and the content strategy.

The role of Blogger is also important. Although, a priori, the Blogger has no more responsibility than to develop in writing the topics that both Content Manager and Content Curator provide, it is this professional who must know how to adapt his writing to the audience, at his level of training, style you need to connect with the brand community. It is the Blogger that sometimes proposes the issues and the one that develops them, as well as the one that viralizes them, but in any case, it is a fundamental profile.

These three profiles, although differentiated, obey the same goal, create a content strategy that leads to our best branding.

Together but not mixed.