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Category : Digital Marketing

Nearly 2 weeks ago

Overcoming the adolescence of mobile advertising

Mobile advertising is immersed in an adolescent stage of its development. But yes, it is mature enough to prove its undeniable effectiveness, although it is

Nearly 3 weeks ago

4 keys in content marketing strategy

Content marketing is the most effective strategy to generate value and presence on the web. Many marketers have seen with good eyes to invest their

Nearly 4 weeks ago

Content marketing continues to gain ground in online strategies

Content marketing is emerging this year as a priority within the communication strategies of companies. Several studies corroborate that, as the rise of social media

Nearly 1 month ago

Mobile advertising wins by thrashing to the desktop

The RTB (Real-Time Bidding) market is in luck, thanks mainly to mobile advertising. According to The European Trend RTB Report, the CTR of advertising on

Nearly 2 months ago

The content of attraction, a key to success in marketing b2b

Content marketing is not a new activity for b2b companies. Many of these companies have been doing it for years in specialized journals in their

Nearly 2 months ago

The secrets of the ROR or Return of the relations in the social media

Perhaps for many of these acronyms are not familiar. For others, the most knowledgeable ROR or Return of the relationship is known as the value

Nearly 2 months ago

Good customer service on social media can be the best marketing tool

I often wonder why a company decides to be in social networks, if it has no intention to listen to its customers. One of the

Nearly 2 months ago

Social media marketing without strategy, free and by the face

Free, the word that we all enlightened the look when it is contemplated or pronounced. The one that leads us to the mistaken belief that

Nearly 3 months ago

Social networks reinforce the links between experiences with brands

The Elecrity survey, conducted in the UK to 1000 individuals, tries to find out how social networks influence their brand experiences. Let’s define those “brand

Nearly 3 months ago

Positioning a web in Google: Before long?

Can Google appear overnight? What do I have to do?. On many occasions we will have heard of something called SEO and Social Media on the