After-sales services multiply by ten the profit margins of the products

Investment in services is key to combat the fall in profits in companies. This concludes Winning with Service Excellence, a new study published by the

Diversity of opinions among experts and analysts about the future of the advertising sector

After the negative effects generated by the recession and economic crisis in the advertising sector, few people venture to predict what the nearest future

63% of marketing managers expect to increase their investments in online marketing to the detriment of traditional advertising

The new digital formats revolutionize the advertising model of companies, which should bet on a more interactive marketing with a measurement of investment in

Media agencies will be automated in the future

The evolution will soon reach the media agencies that, according to Cory Treffiletti, President and Partner of Catalyst SF, will be 90% automatic and

Companies will invest more than 1.2 billion dollars in marketing and mobile advertising over the next five years

According to a report presented by inMobi and comScore, consumers are increasingly receptive to receiving mobile advertising. This data would coincide with the forecast of

Your brand in social networks, better in the hands of professionals

Digital marketing professionals need to update themselves in an environment of recent but very rapid development, exponential growth, and with a new communicative approach. Understanding

Ikea, Nivea, Microsoft, Dove among the greenest brands

Cohn & Wolfe has presented the results of the new edition of the Green Brands Survey, carried out in collaboration with other members of

5 CEOs comment on the current situation and prospects of the online advertising market

Undoubtedly the online advertising market has undergone great changes in recent years and its evolution and growth remain a constant above all, demonstrating its

Television and Internet drive the recovery of the advertising market

According to the data of the last media panel of Zenith Vigía, “the end of the crisis” in the advertising market “may be close”.

Did you know the Behavioral Targeting?

The Behavioral Targeting uses advanced systems among which to mention the use of “cookies” and that allow to collect the activity of the users, what kind