The online video triumphs as a key piece of content strategy of companies and brands

More than 80% of marketers incorporates videos within the site. The interest of users for the audiovisual content has led companies to have it very

Marketing influencers: The power of the recommendations made profession

Influencers marketing is an increasingly widespread practice. When generate awareness for the brand and make it stand out from fierce competition, have a godfather of

The value of providing experiences to cultivate satisfied customers

Consumers do not consume products, but experiences. a soft drink, but as luck would have it are not taken; They do not use a

New strategies and professionals to the demands of consumers

According to a report of McKinsey called “The Vanishing Middle Market”, markets are polarizing and therefore, all areas are affected: the demands of consumers,

Women vs. Men: Who are they more loyal to brands?

If the marks could make a wish, it is that your customers remain always faithful. The customer loyalty is the core business, the stability

How to design the best equipment for your startup

Occasionally the words team and startup can be antagonistic. The most common is to start with a story to the purest style Steve Jobs,

Sports culture applied to business: Key Concepts

In the business world often said that playing sports helps to free the mind, lower stress levels and keep you in a much more

What business you should take?

It is almost certain that you or someone close to you has been considered several times, starting a business; however it has, or have,

Ramsay’s French Venture Lands Michelin Star

Only four months after it opened, Le Pressoir d’Argent Gordon Ramsay has been awarded a Michelin star. What are the benefits to restaurants of

The difference is in the details

More and more competitors have very similar standards, the products are similar in performance, and services delivered basically the same. In the essence of what