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Category : Business Management

Nearly 11 months ago

A dissatisfied customer comments to an average of 10 people his dissatisfaction

In a time like the current one marked by a crisis that does not stop us, the client, consumer, user or as we prefer

Nearly 12 months ago

91% of those responsible for selection use social networks in recruitment processes

In the United States they are used by 91% of those responsible for selection, preferably Facebook (76%), Twitter (53%) and Linkedin (48%) and 69%

Nearly 12 months ago

Companies and brands must undergo a ‘Chip change’

As much as we talk about social networks as a phenomenon associated with technological innovation, as much as brands continue to be surprised by

Nearly 12 months ago

From rumor to disaster: Errors of brands in the face of online reputation crises

The learning related to the management of the crisis in social networks and the identification of the side effects derived from a bad practice,

Nearly 12 months ago

Women and mothers, great precursors of e-commerce and online shopping

If we have to describe any mother of small children, a word comes to mind: busy !. Two recent studies verify it by showing that

Nearly 12 months ago

Online shopping at Christmas grows 20%

zanox, the leading results-based advertising network in Europe, has presented the results of its latest study on “Trends in online shopping at Christmas in

Nearly 1 year ago

I want to work in commercial communication: marketing or advertising

If one day your son, nephew, brother, cousin or grandchild tells you that you want to study something related to commercial communication: marketing or advertising and

Nearly 1 year ago

It was digital: a challenge for marketing managers

The return on investment will be the main indicator of marketing results. However, half of managers have difficulties in providing data that reflects this return

Nearly 1 year ago

The 4 key pillars of professional success

Confidence in oneself, having a direction, knowing how to take risks and effort, are the “Four Pillars of Success”, according to Maryam Varela, professor

Nearly 1 year ago

Improve brand management, initiative of Marketing managers

In particularly difficult moments for brand management, with marketing and communication budgets that are significantly affected by the economic crisis, the Marketing Association has