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Category : Business Management

Nearly 2 days ago

The recommendations of fans of brands are decisive in the decisions of consumers

The influence of the experiences of other people with a brand greatly influence consumers, so much so that sometimes the purchase of a product

Nearly 2 weeks ago

Consumers want to interact with brands and social networks are the best channel to do so

In a very short time, social networks have become an essential part of the communication strategy of companies, often even improving relations between customers

Nearly 1 month ago

Social conversation as a source of engagement

89% of consumers read articles and comments on the products they are interested in before buying. It is almost an obligation for brands to integrate

Nearly 1 month ago

Online Reputation: How to prevent our brand from sinking like the Titanic

It is a reality, if the largest ship in the world could sink, be assured that, in the face of mismanagement of an online

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Nearly 2 months ago

Follows the great demand in the companies by actions SEO, social media and content marketing

In times when paying to enjoy visibility seems to be the only option for many brands, maintaining a strong and diversified presence on the

Nearly 2 months ago

The Six Principles of Social Commerce

There are certain attitudes that are common in all human beings that serve to make decisions in our day to day. In his book ‘Influence

Nearly 3 months ago

An explosive grenade in your own house to generate the perfect storm on Twitter

Sometimes it is very difficult to deal with the extreme situations that an online reputation crisis can generate. But when it happens, everything seems to

Nearly 3 months ago

Educational institutions also prepare for reputation crises

There is no longer any discussion about what Social Media has meant for all sectors, nor that one of the sectors that benefits most

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Nearly 4 months ago

The message adapted to the public and the interactivity mark the trends of the Insight

Advertisers see more and more the benefits of associating their brands with high quality video content. This is one of the conclusions of the latest Insight

Nearly 4 months ago

Influential people in corporate reputation

One of these goals of our online marketing plan for any company is to draw up an online or corporate reputation management plan. The online