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Category : Business Management

Nearly 1 week ago

Improve brand management, initiative of Marketing managers

In particularly difficult moments for brand management, with marketing and communication budgets that are significantly affected by the economic crisis, the Marketing Association has

Nearly 3 weeks ago

How to prevent social media from destroying our business

Social media has impacted CEOs, executives and employees of companies around the world, in the way they perceive their roles, how they organize themselves

Nearly 1 month ago

Reputation crisis: Every brand should have a protocol of action 2.0

At times, large companies and companies of global recognition are in the situation of facing an important reputation crisis. Crises that directly affect negatively the

Nearly 1 month ago

Study of influence of brands in the digital society

34% of brands have a poor or very poor score According to the data of the second edition of the study ‘Influence of brands

Nearly 1 month ago

Workers alert, only 26% feel happy

Workers who are not happy. Only one in four employees feels happy and fulfilled in their work according to the Healthy Companies survey that has

Nearly 2 months ago

The Wunderman agency continues to strengthen its teams and bet on the future

The Wunderman agency, following its growth plan, integrates three professionals into its teams. A Creative Director, a Digital Analyst and a Editor. Julián Pascual –

Nearly 2 months ago

Aspects to keep in mind about our competition

The economic crisis has caused numerous and rapid changes in the agri-food sector: changes in ingredients, changes in packaging (materials, grammages, number of inks,

Nearly 3 months ago

Benchmarketing, analysis of the competition a process and not an end

One of the main strengths of this new, dynamic, vertiginous and always expanding, business model that is woven daily on the network lies in

Nearly 3 months ago

Market research, challenges and innovation

The development of the Internet has opened a new world of possibilities for the area of ​​market research, the traditional techniques used in market

Nearly 3 months ago

Internet, second advertising support in advertising investment

This is revealed by the latest study by the Zenthinela advertisers panel, which explains that websites, social networks and video will be the undisputed