Storytelling, that technique of content marketing that goes through creating stories around the brand that engage the user, is an increasingly necessary resource to capture the attention of the audience. Nowadays it is almost essential to make your message stand out on that huge immensity of content that every minute sees the light and can tarnish your effort to offer quality content that impacts your audience.

When applying storytelling to your content marketing strategy, you can take into account some aspects.

Create a story. The public loves stories. They need to escape from their daily lives, to live new experiences, to experience emotions, to move them to unexplored worlds and to revitalize them with great doses of energy and positivism. Catch your audience with a story and finally link all the positive elements to the brand. In this way you will enhance your positive attitude towards the brand in a non-intrusive way.

Design a profile for your characters with whom the target audience feels identified. You can represent multiple profiles, by sector, age, or gender. So that each sector of your audience feels identified and with it, more attracted to your story and, in turn, to assimilate the message better.

Use various formats for your story. Who said that history can only count on words? It diversifies its nature using the image, both with photographs of support, that alone can evoke the story and with it the message of the mark, as creating with the creation of videos; Of high viral potential. Also, extract the most characteristic phrases and use them in the form of tweets, with a link that takes users to the rest of the story.

It involves the users to participate in the future of history. Imply them in the course of events, give them the opportunity to enrich the plot with their opinions and suggestions; That can provide their personal vision about what the outcome should be, or what new challenges the characters should face.

Encourage them to create their own story. If you get them to feel identified with the plot to the point where they want to make it their own and actively participate in its creation, or even create their own, you have achieved your goal: your audience has taken over the campaign, feels like theirs, And as such she will care for, adapt and share with her family; Carrying the essence of the brand can you ask for more? Create a site where you can register and unleash your imagination. Put all the tools at your fingertips so you can design and implement your own versions; As well as a platform to upload their content, from which they can share it as and with whom they want.

Storytelling is just another way of saying things, giving added value to the message, so that the brand can appear as a protagonist, but not on a despot and egocentric level, but as another element of content. It is also a type of content that favors empathy, open to collaboration and which in turn invites to be shared.

How about the art of storytelling? Do you practice storytelling?