Business plan for a company of active tourism
For starters, you cannot offer the same active tourism companies that already have years in the market you want to run. Unless, of course, propose the same, but a new segment. You can offer adventure sports, but, for example, offer them to people with disabilities and adapt supply. Or you can focus on adventure sports people over 50-60 years who love danger and not treat them as elderly, but to be adapted to their age adventure. That can be a competitive advantage to differentiate and also can expand your potential market beyond the province in which you operas. Or go to companies that this type of business usually does not approach: For example, those with employees with disabilities? In any case, you cannot forget the traditional audience for this type of tourism.
How you have to offer your services? Until now, the tendency was to group the greatest number of services offered in multisport packages, by incorporating human and material resources to your company, or through partnerships with other businesses that do offer a single type of activity.
However, you have to be careful not to go innovative. Innovation in an activity too is a risk. If there is no demand or activity is being implemented (e.g. schools of kite-surfing), you run the risk of not having enough clientele, experts warn.
Another suggestion to shape your business idea: Mix the concepts of active tourism consultancy. The first is usually a tool for practicing skills: effort, teamwork, decision making … and this fits well with any type of clientele, not just companies. Not propose to enjoy a recreational activity that can have a background of practical application of a skill in your family environment, partner or work only.
The territories in which you nod determine decisively, the type of activity you bid. If you are in an area of mountains, river rafting, rappelling and climbing will possibly look for your customers. If it is an area with snow, snowshoe tours, guided tours … Obviously there can organize activities common to all territories (paintball, hiking …), but the location has much weight.
Besides analyzing your competition well (which we explain in detail in the business plan on line), when calculating your prices have to do with what flexibility you lend each service line. Each activity lasts. This must be taken into account when setting prices. You have to set prices based on the hours spent, spending on each output and the number of trips that can be performed daily. It is interesting to analyze it when calculating the balance point: you may find that not compensate you develop a specific line of business, or that one of them gives himself only to a very small number of consumers, so, what Most likely, you have to raise prices. It is clear, for example, that day cannot be made five starts three hours quad.
In the economic plan and its financial forecast, you should not forget the seasonal nature of sales, which in turn will be determined by the type of activity.
The vast majority of companies in this sector often have large capital costs and no structure beyond personnel costs, since equipment and subcontract activities. Some companies do make the investment in equipment, but that it limits supply and you complicating factor of the surprise. He thinks that maintain a fleet of 40 quads forces you to have justified amortization.
Unless it has to do with activities involving a distant customer movement it is very easy to predict costs and revenues. All costs that are external to the organization, not involving hourly cost, everything that the company will have to outsource, try covering it with advances to customers, thus, expected to be put off.